There are 4.3 billion email users worldwide. Yes, you read that correctly.
It’s time to level up your email game.
Did you imagine that a successful email marketing campaign can get you unimaginable leads to your business?
How?
Hold on and get along with a detailed guide on how you can get there.
Grab your notepad and start!
Before we deep dive into the campaign, let’s first understand that email marketing is not selling your products over email, it is more than that.
Email marketing is a form of digital marketing that involves sending emails to a list of potential or current customers. It’s a cost-effective way to build relationships, promote products or services, drive sales, and ultimately expand your business.
And for that, having an organized structure for your email is important.
Your customers are waiting for your emails.
Know the Purpose
Knowing the reason is the primary key to having the best outcomes possible.
Accordingly, the campaign is created and executed.
Your purpose varies from business to business, but knowing the purpose is what matters.
Clear objectives make it faster to reach the target and give a proper direction to invest effort and time
Sales and Revenue
This can involve directly sending the product or service information over the mail so that the purchase is made directly through the mail. Also, the visibility increases, and customers remember whenever they purchase in the future.
If already the customer has added things to the cart, provoking them to buy more things either directly or with personalized discounts. This increases the chances of increasing the click rate.
Some customers add products to their cart and forget, sending these customers a reminder to complete their purchase.
Engagement
Foster loyalty and trust through regular communication so that customers feel connected on a personal level.
Adding referrals and offering discounts for the same is an add-on to increase and expand the business to new customers and get new leads.
Send some engaging emails asking for reviews, and addressing their complaints, which builds healthy customer relationships.
Making customers feel they are heard is important.
Data collection
If your business involves getting customer data, which would be beneficial for approaching them and getting their views, interests, likes, and dislikes, email can be a great way of interacting with them and getting the information needed.
Brand awareness
If your purpose is to increase visibility, craft emails in a way that gives good insights into the company’s mission and add something valuable to the customer in a way the person gets to know your business as well.
Segmentation your Audience
Segmenting your audience creates an effective way to focus on specificity and avoid generalized unnecessary information.
It is a waste of time and effort to send email to non-targeted audiences.
Create content that resonates with the specific audience who could potentially become your lead or customer.
Depending on your business, group people according to the following criteria:
Demographics: age, gender, location, and income
Example:
If there is a clothing business
Males of age 25 living in Tier 1 cities will receive a different product catalog from other kinds of demographic categorization; accordingly, the segmentation for personalized email is done.
A persona-based styling can also be sent from the same kind of business.
Also, the interests, lifestyle behaviors, and previous purchase history are considered while personalizing an email.
Create a List of Emails
Use opt-in lead magnets to maintain a healthy list.
ADD ON TIP: Show them the pop-up to subscribe to an email newsletter after the viewer has swiped quite a few times through your website. This shows that they are interested in getting value from you and prefer hearing more from you.
For this, the website should be well maintained with dedicated landing pages and pop-ups that do not interrupt while the viewer is in the middle of reading something or making a purchase.
For product purchases, allow them to opt in before they can confirm the order, which could be helpful for data collection as well.
Along with building, maintaining it is what is important, as if the email is not opened by a certain person for more than 6 months, remove it; otherwise, the email might get trained to look at it as spam.
Include something engaging to make it to the important section of the email, and the algorithm gets trained that the sender is genuine and lists your email in the primary section.
Offer something valuable for the person and get something in return in exchange for subscribing.
Software List for Email Marketing
- Activecampaign
- Getresponse
- Convertkit
- Mailerlite
- Constant Contact
- AWeber
- Mailchimp
- Sendinblue
How to Choose the Best Software for Email Marketing?
Pricing
- Choose Based on Email List: The selection of software depends on the size of your email list or the number of emails you plan to send.
- Free Software Options:
- ConvertKit
- MailerLite
- AWeber
- Mailchimp
- Sendinblue
- Free Trials with Paid Plans: These options offer free trials but also have paid plans:
- ActiveCampaign
- GetResponse
- Constant Contact
Types of Email Campaigns
- Email Purpose: The type of email you want to send influences your software selection.
- Automation Sequences: Choose between simple or complex automation sequences based on the customer journey.
- Best for Automation: ActiveCampaign is recommended for effective automation.
- Versatile Features: GetResponse offers a wider range of functionalities.
Ease of Use
- User-Friendly Options: MailerLite is the easiest to use, featuring a good interface and being low maintenance, making it beginner-friendly.
Deliverability
- Avoiding Spam: Regularly refresh your email list by removing unwanted or inactive emails to prevent being marked as spam.
- Top Deliverability: ActiveCampaign and Constant Contact are known for their strong deliverability rates.
TEST and Analyze
Testing and analyzing your email campaigns is crucial for optimizing your results and improving your overall email marketing strategy.
The percentage of recipients who opened your email.
The percentage of recipients who clicked on a link in your email.
Accordingly, change the strategy and modify your campaigns.
A/B testing is a method of comparing two versions of an email campaign to determine which one performs better. By making subtle changes to elements like the subject line, content, design, or call to action, you can test different variations and identify the most effective approach.
