What is Segmentation in Email Marketing? Benefits and Effective Ways

What is Segmentation in Email Marketing_ Benefits and Effective Ways

Email segmentation is the way to divide your email into a segment or groups.it is the process where you can organize your email subscriber into a distinct group so that your emails can reach the specific people groups with their location, ages and based on their choice. Email marketing segmentation is the important part of email marketing or digital marketing, where we use emails to engage and build business -relationship and can share business services ideas .you can say that, email segmentation is a technique or process where you partially divide of email for better result.

Benefits of Email Segmentation

There are many benefits of Email Segmentation, Check out some important benefits given below:

  • Email segmentation help to send just the right amount of email.
  • It’s also help in increasing your email marketing to improve your profession.
  • Build business relationship and better engagement with customer.
  • Enhanced customer experience.
  • Help in digital marketing to improve your business growth.
  • Enhanced marketing insights.
  • Reduced unsubscribe rates and addresses specific choice and interests making customer more likely to take beneficiary action.

Overall, email marketing segmentation helps businesses understand that customers vary by type, age group, and preferences, each with unique needs and problems. This understanding enables more strategic and effective operations, leading to stronger customer relationships and improved performance.

Ways of Email Segmentation

Many peoples don’t know that what are ways to follow for effective email marketing segmentation, Lets discuss some best and common which are followed by millions of user for email segmentation:

Geographic Location

Geographic’s segmentation based on the customer location, where the customer lives such as District, city, state and country.

Purchase History

Purchase history segmentation allows you to know, what is the customer purchasing behaviour.in this segment you can divide your emails based on customer choices, categories and their past purchase history. 

Email Engagement Segmentation

Email marketers can target different segments by using email engagement data to better understand customer choices and preferences, allowing them to deliver more meaningful and impactful emails. It can also help you understand their needs, build relationships with customers, and improve your customer leads.

Customers Interest

If you focus on customer interest. You can create more impactful email marketing and help in identifying selling more products and serving opportunities. When the client finds content that matches their hobbies, interest, they show more and more interest.

Subscribers Who are Not Currently Active

If your subscribers haven’t bought anything or checked out your online store in the last 90 days, they might lose interest. So, it’s a good idea to take them off your email list even if you send personalized emails, to keep it lively.

You can make a special group of subscribers who haven’t been active with your promo emails for more than 90 days.

Then, you can choose to unsubscribe or delete them from your email list. You can create a segment in Omnisend for subscribers who haven’t activated their accounts yet. This helps you to manage your email lists effectively and target active users more efficiently.

Influencer Email Segmentation

Break down the list: Brands need to divide their email contacts into groups based on where they live, what they like, and what they’ve bought before, to make sure the emails they send are specific and meaningful. Segmenting an email list is like sorting a big group into smaller ones, each with similar interests. Brands do this to send emails that match what people want.

Location: Emails about events or sales are sent based on where people live.

For example, winter sales to cold places and summer sales to warm ones.

Interests: Emails match what people like.

For example, a bookstore sends fantasy book recommendations to fantasy fans and non-fiction to those who prefer facts. 

Purchase History: Emails are personalized based on what people bought before. For example, discounts for related products are sent to those who bought similar items. 

Segmenting helps brands send better emails, leading to more engagement and happier customers. It’s like talking directly to each person at a party, making everyone feel special.

Target Customers Based on Entry Point

Sure thing! Customizing your email marketing groups according to how people found out about your brand is a great idea. Knowing how they discovered you lets you send them stuff they’re likely to be interested in. Whether it was through social media, a friend, a search online, or an event, recognizing how they first heard about you can help you send them more relevant content. This makes them feel special and understood, which is super important for good email marketing.

Content Topic

Certainly! Let’s outline the email marketing segments for the content topic “The Power of Personalization in SaaS Email Marketing”:

New Sign-ups:

  • Welcome Emails: Say hi to new users, show them around, and give them tips to start.
  • Onboarding Series: Teach users how to use the software through a series of helpful emails.

 Active Users:

  • Feature Tips: Share cool features they might not know about based on what they use.
  • Usage Hacks: Give personalized tips to make their experience better and more productive.

Inactive Users:

  • Come Back Emails: Encourage inactive users to return with offers or reminders.
  • Ask for Feedback: Find out why they stopped using the software and how to improve.

Trial Users:

  • Upgrade Offers: Give trial users deals to upgrade to the full version.
  • Success Stories: Share stories of others who upgraded and got great results.

Paid Subscribers:

  • Renewal Reminders: Remind them to renew and suggest extras that match their usage.
  • Exclusive Content: Offer special content as a perk for being a paid subscriber.

Enterprise Clients:

  • Account Check-ins: Have regular meetings to see how they’re doing and find ways to help them grow.
  • Custom Training: Offer training sessions tailored to their specific needs to help them get the most out of the software.

By sending personalized emails to different user groups, SaaS companies can keep users engaged, happy, and sticking around for the long haul.

Inactive Subscribers

If some of your subscribers haven’t bought anything or checked out your online store in over 90 days, there’s a good chance they might lose interest. It’s best to filter them out of your email list to keep it healthy. Regularly cleaning up your list and removing inactive subscribers not only increases the likelihood of your emails being delivered but also allows you to focus your marketing efforts on individuals who are more inclined to make a purchase.

Subscription Status for Channels

Your subscriber base might encompass individuals with diverse subscription statuses across different channels. Dividing your subscribers into segments based on their preferred communication channels enables the delivery of personalized messages that cater to their individual preferences. When you send promotions through the channels preferred by your subscribers, like email, SMS, or push notifications, you boost engagement and increase open rates. Dividing your subscribers into segments based on their preferred communication channels enables the delivery of personalized messages that cater to their individual preferences.


Understanding What is Segmentation in Email Marketing? is crucial for any successful email campaign. By leveraging data and user segmentation, you can target specific groups more effectively, resulting in higher engagement and improved customer relationships. Implementing these strategies allows for personalized content delivery, enhancing the overall customer experience and driving business growth. Embrace email marketing segmentation to meet the unique needs of your audience and achieve better marketing outcomes.

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