Hey readers!
How are you?
I am Mahak Gulati and Today I am going to discuss “why is social media an important part of inbound marketing”.
Suppose you’ve decided to scale your business through an effective marketing strategy. When developing an inbound strategy for business growth, you cannot overlook social media for inbound marketing. Whether you utilize various CRM tools like HubSpot, Zoho, or Salesforce, integrating social media is essential for a comprehensive inbound strategy.
In this post, I am going to discuss why social media is important for inbound marketing and its various benefits.
Key benefits of using social media in your inbound marketing strategy:
- Increase Brand Awareness
- Enhance Customer Engagement
- Expand Audience Reach through Advertising
- Boost Brand Authority
Increase Brand Awareness
Most marketers, business owners, and self-employed individuals understand the importance of social media. Lack of strong brand awareness on social media may lead to losing customers. By actively establishing a presence on platforms like Instagram, Facebook, and Twitter, you can effectively build brand awareness.
According to Statista, in 2021, 91.9 percent of U.S. marketers in companies larger than 100 employees used social media for marketing purposes, up from 86.2 percent in 2013.
Building a social media account involves more than just creating it; you must develop a comprehensive social media marketing strategy to enhance brand awareness.
Just as sitting at a table is essential for eating, understanding how leading companies use social media to engage their audience is crucial for capturing customer attention.
Social media plays a crucial role in maintaining and strengthening the connection between your brand and clients throughout their entire journey with you, starting from their initial interaction to their evolution into loyal customers and advocates of your brand.
Enhance Customer Engagement
Engaging with customers is essential for building a successful business. Social media can be effectively used as part of your inbound marketing strategy to engage both new and loyal customers.
Social media serves as an excellent platform for interacting directly with your customers. It enables you to share engaging content that not only increases website traffic but also boosts sales conversions. Examples of engaging content include discounted deals, price drop sales, and more, all of which consistently capture customer attention.
On social media, you may receive both positive and negative feedback. Rather than losing control, view negative comments as opportunities to learn and provide appropriate solutions.
Expand Audience Reach through Advertising
Did you know that you can run social media ads to reach more customers?
You can reach your target audience by running paid ads on social media. Running ads on social media is an effective component of an inbound marketing strategy. It also helps to create brand awareness among peoples.
If you want to reach your target audience quickly, you must use paid advertisements. It will help you scale your business quickly and attract more sales and customers.
While running ads on social media you can select the audience based on their demographics, interests, behavior, and more. This feature helps to react to your brand to that audience who are really interested in buying your product.
Did you know that social media ads are cheaper than google ads?
The answer is yes.
Boost Brand Authority
Increasing brand awareness helps to build brand authority. Increasing brand awareness helps to build brand authority. When more people are discussing your business or product, it contributes to enhancing your brand authority.
Have you heard about Nykaa, Lakme? Probably yes, I admire their way of using social marketing for inbound marketing. Each social media post of Nykaa and Lakme is outstanding. They always try to grab customer attention throughout amazing posts, images and videos.
Customers always look for recommendations from others. Suppose there is a customer who has used your brand’s product or service for a long time. Then there is a higher chance your loyal customer will recommend your product to others. This will help boost your sales and brand authority.
Tip: Always think about your customer before making a profit.
How can Hindustan Global Web Solution help enhance your inbound marketing?
Social media is crucial for inbound marketing as it enhances brand awareness, engages customers, expands audience reach through targeted advertising, and boosts brand authority. Effective use of platforms like Instagram, Facebook, and Twitter builds brand recognition and attracts potential customers.
Social media ads enable targeted audience selection, making it cost-effective compared to other marketing channels. By leveraging social media, businesses can nurture customer relationships, receive valuable feedback, and strengthen brand credibility. Hindustan Global Web Solution specializes in optimizing these strategies, ensuring businesses effectively utilize social media to enhance their inbound marketing efforts and achieve sustainable growth.
